Tourism in Hyères
Hyères is a touristic small city on the French Riviera (Côte d’Azur) in Southeastern France. The old town is protected by the Castle of Saint Bernard. Between the town and the sea, lies the pine-covered hill of Costebelle. The town is well known for its palm trees (the nickname of the town is “Hyères-les-Palmier”).
British visitors have been coming here since the late 18th century when it became the favourite winter destination of the then Prince of Wales. Queen Victoria also gave it a Royal seal of approval when she stayed in town for three weeks in 1892. Its position facing the Mediterranean to the south makes it a popular location for tourism in the winter: Hyères is the oldest resort on the French Riviera.
The three islands of the Îles d’Hyères (namely Porquerolles, Port-Cros and the Île du Levant) are located just offshore.
This postcard was published for the French railways company PLM to promote Hyères as a touristic destination for both French and foreign tourists.
About this PLM plaquette
Small 10 x 14 cm plaquette reproducing a poster of F Hugo d’Alesi, and on the reverse a short description of the city of Hyères.